Digital Marketing Officer
Location: Lekki Phase 1, Lagos
Job Summary
- We are looking for a data-driven and creative Digital Marketing Officer to manage and optimize our online presence across multiple channels.
- In this role, you will be responsible for executing high-impact advertising campaigns and improving our organic visibility to drive lead generation and brand awareness.
- The ideal candidate is a technical marketer who can balance creative content strategy with rigorous performance analysis.
Key Responsibilities
- Design, launch, and manage end-to-end advertising campaigns on Facebook and Instagram using Meta Ads Manager.
- Conduct ongoing A/B testing for ad creatives, headlines, and audience segments to improve ROI.
- Implement fundamental on-page and technical SEO strategies to improve search engine rankings and site traffic.
- Monitor and report on key performance indicators (KPIs) such as CTR, CPC, and conversion rates using Google Analytics and platform-specific insights.
- Manage the company’s social media calendar, ensuring consistent brand messaging and audience engagement.
- Collaborate with the creative team to develop high-performing visual assets and copy for digital ads.
- Stay current with digital marketing trends, algorithm updates, and emerging tools to maintain a competitive edge.
Requirements
- Proven experience managing paid social media campaigns, specifically within the Meta ecosystem.
- Strong technical proficiency in Meta Ads Manager, including pixel implementation and custom audience building.
- Solid understanding of basic SEO principles, including keyword research and metadata optimization.
- Analytical mindset with the ability to interpret complex data into actionable marketing insights.
- Excellent written and verbal communication skills for crafting compelling ad copy.
- Experience with Google Analytics and other digital tracking tools.
- High level of attention to detail and the ability to manage multiple projects simultaneously.
Nice to Have:
- Experience managing Google Ads (SEM) campaigns.
- Proficiency in graphic design tools such as Canva or Adobe Creative Suite.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunities for professional development and certifications.
- Collaborative and fast-paced work environment.
- Flexible working hours and remote work options.
Application Closing Date
Not specified.
Method of Application
Interested and qualified candidates should
Click here to apply online