Business Development Manager
Location: Ikeja, Lagos
Employment Type: Full-Time
Resumption: Immediate
About the Role
- We are seeking an experienced and commercially driven Business Development Manager – FMCG to lead the market expansion and sales growth of our snack products.
- We are looking for a hands-on FMCG professional with 4–8+ years of relevant experience who understands how to take products into the market, open new sales channels, acquire distributors and wholesalers, build retail networks and generate sustainable revenue.
- This is not a routine field sales role. The successful candidate will be responsible for identifying opportunities, opening doors, building distribution and turning market opportunities into measurable business growth.
Key Responsibilities
- Develop and execute strategies for market penetration and sales growth.
- Identify and open new markets, territories and sales channels.
- Acquire and develop distributors, wholesalers, supermarkets, retailers and key accounts.
- Build and manage strong relationships with trade partners and major customers.
- Negotiate commercial terms, pricing, margins and distribution opportunities.
- Develop an effective route-to-market and distribution network for company products.
- Drive product availability, placement and visibility across targeted outlets.
- Identify new business opportunities and convert them into recurring sales.
- Monitor competitors, pricing, market trends and customer demand.
- Develop and maintain a strong pipeline of prospective customers and business partners.
- Work closely with Management to identify opportunities for increased revenue and market share.
- Provide regular reports on business development activities, sales performance and market opportunities.
Requirements
- Minimum of OND / HND / Bachelor's Degree in Marketing, Business Administration, Sales, Economics or a related field.
- 4–5 years of proven experience in FMCG, preferably in food, snacks, beverages or related consumer products.
- Proven experience in business development, sales, distribution or trade marketing.
- Demonstrable track record of opening new markets, acquiring customers and growing sales.
- Strong understanding of the Lagos FMCG market and distribution landscape.
- Existing relationships with distributors, wholesalers, retailers, supermarkets and key trade channels will be an advantage.
- Excellent negotiation, communication and relationship-management skills.
- Commercially intelligent, proactive, target-driven and results-oriented.
- Ability to work independently, identify opportunities and execute with minimal supervision.
- Willingness to undertake extensive field activities and travel within assigned markets.
Key Performance Areas
Success in this role will be measured by:
- New distributors and wholesalers acquired.
- New retail and key accounts opened.
- Sales revenue and product volume generated.
- New markets and territories successfully penetrated.
- Growth in distribution and outlet coverage.
- Repeat orders and customer retention.
- Overall contribution to company revenue and market growth.
The Candidate We Want:
- We are looking for someone who can open the market, not simply visit the market.
- You should be able to identify the right channels, approach decision-makers, secure business relationships, establish distribution and ultimately move products and generate revenue.
- Candidates with a proven FMCG track record and strong understanding of route-to-market, distribution and trade development are strongly encouraged to apply.
Compensation
- Salary: N250,000 - N500,000 per month.
- Competitive Salary + Performance-Based Incentives
- Compensation will be commensurate with experience and demonstrated value.
Application Closing Date
17th September, 2026.
How to Apply
Interested and qualified candidates should send their CV to: pioneerfoodzonehr@gmail.com using "Application – Business Development Manager (FMCG)" as the subject of the email.
Note: Only candidates with a minimum of 4–5 years of relevant FMCG experience should apply.