The Chief Marketing Officer provides strategic leadership for the company, driving market visibility, customer acquisition, and revenue growth across property sales, leasing, and development.
The role oversees brand strategy, digital presence, project marketing, client engagement, and market intelligence. The CMO ensures all marketing initiatives support project pipelines, accelerate property sales cycles, and position the organisation as a market leader.
Key Responsibilities
Develop and execute end-to-end marketing strategies for property sales, leasing, and new developments.
Lead real estate market research, pricing insights, buyer behaviour analysis, and competitor mapping.
Oversee digital marketing, project launches, PR, events, and community engagement initiatives.
Drive lead-generation campaigns, sales funnel optimisation, and client conversion strategies.
Manage marketing budgets and performance analytics for all campaigns and property portfolios.
Strengthen brand visibility across traditional, digital, and experiential channels.
Support sales teams with market intelligence, pricing strategy, and targeted marketing materials.
Lead cross-functional collaboration with sales, development, and project teams for launch readiness.
Ensure consistent brand messaging and compliance across all touchpoints and communications.
Build and mentor the marketing team, driving capability development and performance excellence.
Requirements
Bachelor’s in Marketing, Business, Communications; MBA is required.
10–12 years’ senior marketing leadership experience, preferably in real estate or a related sector.
Proven track record in property marketing, sales enablement, and project launch strategies.
Strong understanding of digital real estate marketing, analytics, and customer insights.
Excellent leadership, negotiation, and stakeholder management skills.
Proficiency in digital marketing tools (Google Analytics, Meta Business Suite, SEO/SEM tools).
Strong knowledge of CRM systems (HubSpot, Salesforce, Zoho CRM or similar).