Content & Channel Activation Executive
Location: Lagos (Hybrid + Field)
Employment Type: Full-time
Reports To: Trade Marketing Manager/Head of Marketing
Role Summary
- The right candidate will be responsible for creating compelling, trade-facing content that drives distributor buy-in, retailer listing, sales team motivation, and point-of-sale conversion.
- He/she will turn product features into trade stories through on-trade that make wholesalers, supermarkets, and open-market retailers want to stock, display, and push the company’s brand.
Job Focus
- Create engaging photos, videos, and written content for the brand’s social-media channels.
- Plan and execute brand activations in schools, supermarkets, malls, and other modern-trade outlets.
- Create before/after Perfect Store content and case studies of top-performing outlets.
- Shoot and edit short videos/reels for: Product Unloading, Market Storm, Distributor Testimonials, Retailer Testimonials.
- Coordinate with the Field Marketing Officer to ensure consistent branding and campaign execution.
- Manage promotional materials, product displays, sampling activities, and activation reports.
- Manage the company’s social pages: Instagram, Facebook, TikTok, X, LinkedIn - content calendar, posting, community management
- Build relationships with schools and retail partners while identifying new activation opportunities.
Key Result Areas (KRAs) and KPIs
- 12–16 quality content pieces per month
- POSM Content Creation: 100% error-free, brand-compliant designs
- Social-media growth monitors: monthly reach, engagement, followers, and enquiries.
- Content Library Management: organized, updated weekly
- School activations: Number completed versus monthly target: 80%
- Modern-trade activations: Number of outlets activated and display-compliance rate 80%
- Campaign effectiveness
- Samples distributed, leads generated, and sales uplift
Qualifications & Requirements
- B.Sc/HND in Marketing, Mass Comm, Graphic Design, Fine Arts, or related.
- 3-5 years’ experience as a Content Creator / Graphic Content Creator in FMCG Trade Marketing, BTL Agency, or a sales-driven organization.
- Must-Have Skills: Canva Pro, Adobe Photoshop, CapCut, InShot for video editing, Photography/Videography with phone & camera.
- Strong copywriting skills - can write in Pidgin and simple English for traders.
- Portfolio of past trade materials, POSM, and BTL content is COMPULSORY.
- Willing to travel to open markets, distributor warehouses, and supermarkets for shoots.
- Trade Storytelling, Visual Communication, Shopper Psychology, Speed of Execution, Creativity with Commercial Sense, Field Energy.
Salary
N200,000 - N250,000 Monthly.
Application Closing Date
11th September, 2026.
How to Apply
Interested and qualified candidates should send their CV to: recruitment@srlng.com using “Content & Channel Activation Executive” as the subject of the email.