Social Media Officer
Location: Ikeja, Lagos
Employment Type: Full-time
Description
They are seeking a creative and proactive Social Media Officer to join their team and drive engagement, brand visibility, and digital growth.
Key Responsibilities
Social Media Strategy & Management:
Manage the company’s social media platforms (Instagram, X, Facebook, LinkedIn, TikTok, etc.).
Execute social media strategies aligned with brand, growth, and sales objectives.
Maintain a content calendar and posting schedule.
Stay up to date with social media and retail technology trends.
Content Creation & Campaigns:
Create engaging content including graphics, short videos, product highlights, and promotions.
Collaborate with design, product, and marketing teams on campaigns and launches.
Support promotional, seasonal, and product campaigns.
Ensure consistent brand voice and messaging.
Community Management & Customer Engagement:
Engage with customers through comments, messages, and mentions.
Respond to inquiries, feedback, and complaints promptly and professionally.
Escalate technical or service issues to relevant internal teams.
Build and nurture an active online customer community.
Sales & Growth Support:
Support lead generation and conversion through social media activities.
Promote app features, updates, offers, and partnerships.
Drive traffic to the website, app, or e-commerce platforms.
Support influencer and affiliate collaborations where applicable.
Analytics, Reporting & Optimization:
Track performance metrics and campaign results.
Analyze engagement, reach, conversion, and traffic data.
Provide regular reports and insights to management.
Optimize content and campaigns based on performance data.
Brand Reputation & Crisis Support:
Monitor brand mentions and customer sentiment.
Identify and escalate reputational or service-related issues.
Support crisis communication under management guidance.
Key Performance Indicators (KPIs)
Engagement & Community Growth:
Follower/subscriber growth rate.
Engagement rate (likes, comments, shares, saves).
Community response time.
Content Performance:
Reach and impressions per post.
Video views and completion rates.
Content consistency vs content calendar.
Sales & Conversion Support:
Traffic driven to website/app from social media.
Leads or conversions attributed to social media.
Promotion and campaign performance.
Customer Experience:
Response and resolution time for social media inquiries.
Customer satisfaction feedback from social channels.
Reduction in unresolved complaints.
Reporting & Optimization:
Accuracy and timeliness of performance reports.
Improvement in KPIs over time.
Adoption of data-driven recommendations.
Qualifications & Experience
Bachelor’s Degree in Marketing, Communications, Mass Communication, Pharmacy, or a related field.
1–3 years of experience in social media management, preferably within healthcare or pharmaceutical industries.
Proven experience managing multiple social media platforms.
Basic understanding of pharmaceutical marketing regulations is an added advantage.
Skills & Competencies:
Creative storytelling.
Customer-centric mindset.
Data analysis and optimization.
Collaboration and adaptability.
Excellent communication and interpersonal skills.
What We Offer
Salary: N200,000 / month.
Competitive salary.
Opportunity to work within a reputable pharmaceutical organization.
Professional growth and learning opportunities.
Supportive and collaborative work environment.
Hands-on experience in regulated industry marketing.
Application Closing Date
30th March, 2026.
How to Apply
Interested and qualified candidates should send their CV to: careers@elizabethmaddeux.com using “Social Media Officer - Ikeja” as the subject of the email.
Note: Only qualified candidates will be contacted.