Head of Sales (OOH Media, Advertising & Experiential Marketing)
Location: Ikeja, Lagos
Employment Type: Full-time
Reports to: Director Of Business
The Role
- As Head of Sales, you will own our revenue strategy and lead a high-performing sales team selling OOH inventory and experiential solutions to top brands and agencies. You’ll build and close large, multi-channel deals, deepen relationships with key decision-makers, and shape how we package and price our offering in a changing media landscape.
Key Responsibilities
- Develop and execute the commercial strategy for OOH media (static, digital, transit, street furniture) and experiential marketing
- Own revenue targets, forecasting, pipeline, and margin performance across all sales channels
- Lead, coach, and grow a team of sales executives, account managers, and business development staff
- Build senior-level relationships with brand marketers, media agencies, and procurement teams
- Package integrated OOH and experiential campaigns, including activations, pop-ups, sampling, and event partnerships
- Negotiate and close high-value contracts, upsell existing clients, and win new business through pitches and tenders
- Work with Operations, Creative, and Planning teams to ensure flawless campaign delivery
- Define pricing, rate cards, and inventory yield strategies in line with market trends
- Use audience data, measurement tools, and market intelligence to build compelling proposals and prove campaign ROI
- Represent the company at industry events, client meetings, and trade bodies
- Report regularly to the leadership team on sales performance, market trends, and competitor activity
What We’re Looking For
- Bachelor’s Degree in Marketing, Business, Communications, or a related field
- 8+ years in media sales, with at least 3 years in a senior leadership role
- Proven track record in OOH, outdoor advertising, or experiential/activation sales
- Demonstrated record of meeting and exceeding revenue targets
- Strong network among brand marketers and media/creative agencies
- Experience building, leading, and motivating sales teams
- Excellent negotiation, presentation, and consultative selling skills
- Commercial acumen, with strength in pricing, forecasting, and P&L management
Desirable:
- Knowledge of programmatic DOOH, audience measurement, and location-based analytics
- Experience selling integrated, multi-channel campaigns
- Understanding of permitting, site acquisition, and regulatory environments in OOH
- MBA or relevant professional qualification
What We Offer
- Competitive base salary plus uncapped performance-based commission
- Leadership role with real influence on company strategy
- Professional development and industry exposure.
Application Closing Date
25th November, 2026.
How to Apply
Interested and qualified candidates with advertising experience should submit their CVs to: hr@ess.com.ng using “Head of Sales Application” as the subject of the email.