Brand and Growth Strategist
Location: Lekki, Lagos
Employment Type: Full-time
Job Summary
- In this role, you will be responsible for brand positioning, customer acquisition strategies, creating and executing marketing strategies that drive brand awareness, customer engagement, and sales revenue growth across all channels.
- You will lead campaigns, analyze consumer trends, and collaborate with internal and external partners to ensure the brand remains visible, relevant, and competitive.
Key Responsibilities
- Develop and execute marketing strategies to grow brand awareness and increase sales.
- Lead digital marketing initiatives across social media, SEO, email marketing, and paid media.
- Analyze market data, customer insights, and competitor activity to identify new opportunities.
- Collaborate with the creative team to produce compelling, on-brand content.
- Plan campaigns around holidays, gifting seasons, and launches
- Maintain brand tone and visual consistency
- Design in-store activation campaigns
- Improve CRM and repeat purchase rate
- Monitor campaign performance and optimize strategies based on analytics and KPIs.
- Build and manage relationships with influencers, media partners, and collaborators.
- Launch loyalty or VIP programs
- Stay current with marketing trends, technologies, and best practices to drive innovation.
Required Skills:
- Strong understanding of digital marketing tools, platforms, and metrics.
- Proficiency in tools such as Google Analytics, Meta Ads Manager, and CRM systems.
- Analytical mindset with the ability to translate insights into action.
- Excellent communication, collaboration, and project management skills.
- Creative thinker with attention to detail and a results-driven approach.
Education and Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 3 years’ experience in marketing strategy, preferably within the retail or gifting sector.
- Proven success in developing and executing campaigns with measurable results.
Salary
N400,000 - N450,000 per month.
Application Closing Date
10th March, 2026.
How to Apply
Interested and qualified candidates should send their CV to: zainab@dicaloo.com using the job title as the subject of the mail.