Brand Manager (FMCG)
Location: Ikeja, Lagos
Employment Type: Full-time
Industry: FMCG
Purpose
- This role is responsible for developing and executing strategies to drive brand growth and achieve marketing objectives for allotted brand within the company's portfolio.
- You will manage all aspects of the brand, from market research and competitor analysis to communication, product development, and brand performance evaluation.
Job Responsibilities
- Conduct market research and competitor analysis to understand target audience, market trends, and competitive landscape.
- Maintain a comprehensive brand plan, including brand architecture, positioning, and growth strategies.
- Monitor brand performance metrics (market share, brand awareness, brand health) to ensure alignment with company objectives.
- Collaborate with cross-functional teams (Media, Creative, Market Research) to define brand initiatives and budgets.
- Create clear and compelling brand messaging and communication briefs for creative agencies.
- Be part of the development process, including concept selection, scriptwriting, production, and ad monitoring.
- Analyze the effectiveness of brand communication campaigns to ensure strong brand awareness and recall.
- Identify gaps and opportunities within the brand portfolio through market analysis.
- Collaborate with product development (PD) to conceptualize, develop, and launch new products.
- Conduct packaging research and development to ensure optimal consumer appeal and differentiation.
- Partner with the sales team to plan, execute, and monitor trade promotion activities.
- Analyze consumer promotion effectiveness to drive product pull and market demand.
- Interpret market research data and identify key trends impacting the brand.
- Translate research insights into actionable recommendations for brand strategy, product development, and marketing initiatives
- Evaluate media campaign performance and identify areas for optimization
- Increase in Brand Awareness, Trials
- Growth In Market share
- Successful execution of Formulated strategies
- Growth in revenue from new product lines.
- Adherence to the annual marketing budget
- Implementation of pricing strategies.
- Development and implementation of a successful training program
Education & Relevant Experience
- Minimum of B.Sc Degree in a related field, MBA in marketing will be an added advantage with 4 years experience
- Experience in Brand Management/Category management is preferred.
- Experience in Food & Beverage - Consumer Brands is preferred.
- Experience in Sales, managing agencies is a plus.
Salary
N800,000 - N1,000,000 / Month.
Application Closing Date
11th March, 2026.
How to Apply
Interested and qualified candidates should send their CV to: cv@ascentech.com.ng using the Job Title as the subject of the mail.