Senior Branding Bussiness Development Manager (Marketing & Sales)
Location: Ajah, Lagos
Employment Type: Full-time
Job Summary
- The Senior Branding BDM, Marketing & Sales is responsible for driving revenue growth, brand positioning, and strategic market expansion for the organization.
- This role provides leadership in business development, branding strategy, marketing execution, and sales performance management.
- The position focuses on strengthening corporate visibility, developing high-value client relationships, securing strategic contracts, and ensuring sustainable revenue generation across all business units.
- The role requires a commercially driven professional with strong industry presence, negotiation expertise, and the ability to align brand identity with measurable sales performance.
Key Responsibilities
Business Development & Revenue Growth:
- Develop and execute strategic business development plans to achieve revenue targets.
- Identify new market opportunities, partnerships, and revenue streams.
- Lead client acquisition, retention, and relationship management initiatives.
- Drive proposal development, bid submissions, and contract negotiations.
- Expand corporate accounts and secure high-value contracts across target sectors.
- Represent the company at industry events, exhibitions, regulatory engagements, and executive meetings.
- Build and maintain relationships with consultants, contractors, regulators, and corporate stakeholders.
Branding & Strategic Marketing:
- Develop and oversee corporate branding strategy aligned with business objectives.
- Ensure consistent brand positioning across digital, print, and corporate communications.
- Lead brand visibility campaigns, PR initiatives, and corporate profiling efforts.
- Supervise marketing content development (brochures, company profiles, proposals, digital campaigns).
- Monitor brand perception and market positioning through analytics and feedback.
- Oversee website, social media strategy, and digital marketing performance.
- Approve and guide marketing materials to ensure professional and technical accuracy.
- Support in the preparation of marketing collateral, presentations, and bid documents.
Sales Leadership & Performance Management:
- Set and monitor sales targets and KPIs across business lines.
- Lead, mentor, and coordinate the marketing and sales team.
- Develop structured sales pipelines and CRM-driven performance tracking systems.
- Analyze sales reports, customer data, and market trends to guide decisions.
- Implement pricing strategies and commercial models aligned with profitability goals.
- Drive cross-selling of fire systems, HSE solutions, access control, CCTV, and related services.
- Ensure outstanding customer service and after-sales engagement.
Strategic Planning & Reporting:
- Prepare monthly and quarterly business performance reports for management.
- Conduct competitor and industry analysis to guide strategic positioning.
- Contribute to corporate strategy development and expansion planning.
- Ensure compliance with company policies, branding standards, and ethical sales practices.
- Support certification audits, tender documentation, and regulatory submissions where required.
Qualifications & Experience
- Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Engineering, or related discipline.
- MBA or professional certification in Marketing, Sales, or Business Development is an added advantage.
- Professional membership in relevant bodies (NIMN, CIM, NSE, etc.) is desirable.
Minimum Experience:
- Minimum of 7 – 10 years experience in Branding, Marketing, Sales, and Business Development roles.
- At least 3 – 5 years in a senior or leadership capacity.
- Proven track record of achieving sales targets and securing corporate contracts.
- Experience in safety, fire systems, engineering services, HSE, or technical services environment is highly desirable.
Skills & Competencies:
- Strong strategic and commercial acumen
- Advanced negotiation and closing skills
- Excellent communication and executive presentation ability
- Leadership and team management skills
- Strong analytical and data-driven decision-making ability
- Active use of CRM and sales tracking systems
- Proposal writing and tender documentation expertise
- Financial awareness (budgeting, forecasting, profitability analysis)
- Ability to engage C-level executives and regulatory bodies
- High integrity and professionalism.
Key Interfaces:
- Managing Director & Executive Management
- Operations, Engineering, HSE, Finance, and HR Departments
- Corporate Clients and Key Accounts
- Contractors and Consultants
- Regulatory Authorities and Ministries
- Industry Associations and Professional Bodies
- Vendors and Strategic Partners.
Travel Time:
- The job requires a minimum of 20–30% travel time for client visits, project negotiations, exhibitions, and strategic meeting
Application Closing Date
8th April, 2026.
How To Apply
Interested and qualified candidates should send their CV to: talent@scspng.com using the Job title as the subject of the email.