Digital Marketing Specialist
Location: Abuja
Employment Type: Full-time
Description
- The Digital Marketing Specialist will be responsible for creating, implementing, and managing integrated digital campaigns that elevate our brand, engage our target audience,and generate tangible results.
- You will work closely with cross-functional teams to ensure our online efforts are innovative, consistent, and aligned with business objectives.
Key Responsibilities
Strategy & Planning:
- Develop and implement multi-channel digital marketing strategies tailored to business goals.
- Identify target audiences and tailor campaigns to resonate with their needs and preferences.
- Plan and manage content calendars for various digital platforms.
Content Development & Management:
- Create compelling, brand-aligned content (text, graphics, videos) for websites, blogs,social media, and email marketing.
- Collaborate with the design team to produce high-quality visuals and promotional materials.
- Maintain consistency in tone, messaging, and branding across all digital channels.
Social Media Management:
- Manage and grow the company’s presence on platforms such as LinkedIn, Instagram, Facebook, TikTok and X (Twitter).
- Plan and execute creative campaigns to drive engagement, brand awareness, and community building.
- Respond to audience interactions in a timely and professional manner.
Paid Advertising & Campaign Optimization:
- Set up, monitor, and optimize paid campaigns on Google Ads, Meta Ads, and other relevant platforms.
- Conduct A/B testing to improve click-through rates, conversion rates, and ROI.
Analytics & Reporting:
- Track and analyze KPIs, including reach, engagement, lead generation, and conversions.
- Prepare monthly performance reports with insights and actionable recommendations.
- Use analytics tools (e.g., Google Analytics, Meta Business Suite) to monitor trends and optimize strategies.
Qualifications & Skills
- Bachelor’s Degree in Marketing, Communications, or a related field.
- 2 - 4 years of proven experience in a digital marketing role.
- Proficiency in digital marketing tools (Google Analytics, SEO tools, Meta Business Suite, Google Ads, email automation tools).
- Strong copywriting, storytelling, and content creation skills.
- Data-driven mindset with the ability to translate analytics into actionable strategies.
- Ability to manage multiple projects, meet deadlines, and work collaboratively.
Application Closing Date
30th March, 2026.
How to Apply
Interested and qualified candidates should send their CV to: careers@krystalng.com using the job title as the subject of the email.
Note: Only shortlisted candidates will be contacted, and this is a Hybrid role in Abuja.