Job Title: Head of Marketing & Brand Communication (Fintech/Crypto)
Company: Zabira Technologies
Job Type: Full-time | Executive Level
Reports: MD/CEO
About the Role
Zabira is building the financial rails for the modern African economy spanning Crypto, Gift Cards, Remittance, and Merchant APIs. We are looking for a commercial-minded Head of Marketing to take over our brand strategy.
This is not a role for "maintenance mode." We need a strategist who can pivot our brand from "awareness" to "market dominance." If you can draw a straight line from a creative campaign to our P&L, reduce CAC, and increase transaction volume, we want to speak with you.
The Mandate
1. Commercial Impact: Move beyond vanity metrics (likes/impressions). Your primary KPI is the growth of active users and transaction volume across our Web and App platforms.
2. Trust Architecture: In the crypto/fintech space, trust is currency. You will engineer a brand narrative that positions Zabira as the most secure and reliable platform in Nigeria.
3. Product Growth: Lead the Go-To-Market (GTM) strategy for our new B2B Merchant APIs and consumer crypto products.
Core Responsibilities
a. Strategic Leadership: Own the annual marketing budget and strategy. Report directly to the CEO on ROI, CAC, and LTV.
b. Performance Marketing: Oversee the acquisition funnel. Ensure our paid spend (Ads, Influencers, SEO) is converting at a profitable rate.
c. Brand & PR: Manage Zabira’s corporate reputation, executive positioning, and crisis communication protocols.
d. User Retention: Deploy lifecycle marketing campaigns (Email/SMS/Push) to reactivate dormant users and increase the lifetime value of current traders.
What We Are Looking For
1. Experience: 6+ years in Marketing/Comms with significant leadership experience.
2. Sector Expertise: Must have prior experience in Fintech, Crypto, Betting, or high-velocity E-commerce in the Nigerian market.
3. Data-Driven: You don’t guess; you test. You are proficient in Google Analytics, CRM tools, and attribution modeling.
4. The "Switch": You know when to be corporate (B2B merchants) and when to be street-smart (B2C crypto traders).
What Success Looks Like
1. Increased transaction volume and user activity
2. Improved retention and repeat usage
3. Marketing that functions as a revenue driver, not a cost center
Why Join Zabira?
· Competitive Executive Salary.
· Performance Bonuses tied to Revenue Growth.
· Comprehensive HMO & Pension.
· Direct impact on one of Lagos’ most agile fintech companies.
How to Apply (Read Carefully)
We do not want generic cover letters. To apply:
1. Upload your CV.
2. Include a one page cover note answering this question:
"If you had to reactivate 5,000 users who stopped trading crypto on Zabira 6 months ago, what is your strategy?"
send to careers@zabira.com