Head, Marketing & Partnerships

Head, Marketing & Partnerships

Location: Ikoyi, Lagos

Employment Type: Full-time

Job Summary

• The Head, Marketing & Partnerships will be responsible for developing and executing the Bank's marketing, business development, and partnership strategies to drive customer acquisition, deposit mobilization, revenue growth, brand visibility, and market penetration.
• The successful candidate will lead initiatives that strengthen the Bank's market position, build strategic relationships, and support the achievement of business growth objectives.

Key Responsibilities

Marketing Strategy and Brand Management:

• Develop and implement the Bank's marketing and communications strategy aligned with business objectives.
• Drive brand awareness, customer engagement, and market positioning initiatives.
• Manage and protect the Bank's brand identity across all communication channels.
• Oversee the development and execution of marketing campaigns, promotions, and product launches.
• Ensure consistency of messaging across digital and traditional marketing platforms.

Business Development and Customer Acquisition:

• Develop initiatives to drive customer acquisition, retention, and portfolio growth.
• Lead deposit mobilization and customer growth strategies.
• Identify new market opportunities and growth segments.
• Develop and execute strategies to increase product adoption and cross-selling opportunities.
• Collaborate with business units to support revenue generation objectives.

Strategic Partnerships and Alliances:

• Identify, develop, and manage strategic partnerships that support the Bank's growth objectives.
• Build relationships with fintechs, corporates, associations, institutions, government agencies, and community organizations.
• Negotiate and manage partnership agreements and collaborative initiatives.
• Explore opportunities for co-branded products, financial inclusion programs, and ecosystem partnerships.
• Monitor partnership performance and ensure value realization.

Digital Marketing and Customer Engagement:

• Lead digital marketing initiatives across social media, email marketing, content marketing, and online advertising channels.
• Monitor customer engagement metrics and campaign performance.
• Drive customer education and financial literacy initiatives.
• Leverage digital channels to improve brand awareness and customer acquisition outcomes.
• Support digital banking adoption and customer onboarding initiatives.

Market Research and Competitive Intelligence:

• Conduct market research to identify trends, customer needs, and emerging opportunities.
• Monitor competitor activities and industry developments.
• Generate insights to support product development, pricing strategies, and business decisions.
• Recommend innovative approaches to strengthen market competitiveness.

Stakeholder Management:

• Build and maintain relationships with key internal and external stakeholders.
• Collaborate with Product, Operations, Risk, Finance, Compliance, and Technology teams to ensure successful execution of initiatives.
• Represent the Bank at industry events, conferences, exhibitions, and networking engagements.
• Manage relationships with marketing agencies, vendors, and service providers.

Performance Management and Reporting:

• Develop and track key marketing and partnership performance metrics.
• Prepare periodic reports on campaign performance, partnership outcomes, customer growth, and return on investment.
• Manage the department's budget and ensure efficient utilization of resources.
• Continuously evaluate and optimize marketing and partnership strategies.

Qualifications and Experience

• Bachelor's Degree in Marketing, Business Administration, Communications, Economics, Banking & Finance, or a related field.
• Master's Degree or MBA will be an added advantage.
• Minimum of 7–10 years' experience in Marketing, Business Development, Partnerships, Sales, or Customer Acquisition within the financial services sector.
• At least 3 years in a leadership or managerial role.
• Proven track record of driving business growth, customer acquisition, and partnership development.
• Experience within banking, microfinance, fintech, digital financial services, or related industries is highly preferred.

Professional Certifications:

Possession of relevant certifications will be an added advantage, including:

• Chartered Institute of Marketing (CIM)
• National Institute of Marketing of Nigeria (NIMN)
• Chartered Institute of Bankers of Nigeria (CIBN)
• Digital Marketing Certifications (Google, Meta, HubSpot, etc.)
• Project Management Certifications

Core Competencies:

• Strategic Marketing
• Brand Management
• Business Development
• Partnership Management
• Deposit Mobilization
• Customer Acquisition and Retention
• Digital Marketing
• Market Research and Analytics
• Negotiation and Influencing Skills
• Relationship Management
• Strategic Thinking
• Leadership and Team Management
• Communication and Presentation Skills
• Commercial Acumen.

Application Closing Date

14th July, 2026.

How to Apply

Interested and qualified candidates should submit their CV and a Cover Letter detailing their experience and suitability for the role to: recruitment.jimadekconsulting@gmail.com using the job title as the subject of the mail.