Marketing Manager
Location: Abuja (FCT)
Employment Type: Full-time
Job Summary
- We are seeking an experienced, innovative, and results - oriented Marketing Manager to lead the development and execution of strategic marketing initiatives that enhance brand visibility, drive customer acquisition, and increase revenue.
- The ideal candidate will possess a strong understanding of both digital and traditional marketing, with the ability to create impactful campaigns, analyze market trends, and position the brand competitively within the hospitality industry.
- This role requires a proactive leader with exceptional communication, analytical, and project management skills who can effectively collaborate with cross-functional teams to achieve organizational goals
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with the organization’s business objectives.
- Plan, execute, and optimize digital marketing campaigns across social media, search engines, email marketing, and other online platforms.
- Oversee the company’s branding initiatives to ensure consistency across all marketing channels.
- Create and manage marketing campaigns that drive customer engagement, occupancy, and revenue growth.
- Conduct market research, competitor analysis, and customer insights to identify emerging trends and business opportunities.
- Develop promotional campaigns, partnerships, and events to strengthen brand awareness and market presence.
- Manage and grow the company’s social media platforms while ensuring high-quality, engaging content is consistently published.
- Monitor campaign performance using relevant analytics tools and provide actionable recommendations for continuous improvement.
- Collaborate with the sales, operations, and customer service teams to align marketing initiatives with business goals.
- Manage relationships with advertising agencies, media partners, content creators, and other external vendors.
- Prepare and manage the annual marketing budget while ensuring cost-effective utilization of resources.
- Track key marketing performance indicators (KPIs) and prepare weekly and monthly performance reports for management.
- Identify innovative marketing opportunities that improve customer experience and generate sustainable business growth.
- Ensure all marketing activities reflect the organization’s values, brand identity, and service standards.
Requirements
- Bachelor’s Degree in Marketing, Mass Communication, Business Administration, or a related discipline.
- 4 – 6 years’ experience in marketing, preferably within the hospitality, real estate, or service industry.
- Strong knowledge of digital marketing, content marketing, branding, social media management, and campaign execution.
- Proficiency in marketing tools such as Google Analytics, Google Ads, Meta Business Suite, email marketing platforms, and CRM software.
- Excellent written and verbal communication skills.
- Strong analytical and data interpretation abilities.
- Experience managing marketing budgets and measuring return on investment (ROI).
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Professional marketing certifications are an added advantage.
Why Join Us?
- Salary: N300,000 - N400,000 Monthly.
- This is an exciting opportunity to join a dynamic and growth-excellence, and collaboration are valued
- You will play a key role in shaping the organization’s brand, driving business growth, and making a measurable impact on overall performance.
Application Closing Date
8th July, 2026.
How to Apply
Interested and qualified candidates should send their CV to: kaploafrica@gmail.com using “Marketing Manager – Abuja" as the subject of the email.
Note: Only shortlisted candidates will be contacted.