Digital Marketing & Brand Communications Executive

Digital Marketing & Brand Communications Executive

Location: Ikoyi, Lagos

Job Summary

• We are seeking a creative, highly organized, and results-driven Digital Marketing & Brand Communications Executive to strengthen our digital presence and support lead generation initiatives.
• The ideal candidate will possess strong graphic design capabilities using Figma, hands-on experience in website content editing, expertise in email marketing and newsletter management, and proven ability to manage corporate social media platforms, particularly LinkedIn.
• The successful candidate will play a key role in enhancing brand visibility, driving audience engagement, and supporting business growth through strategic digital marketing initiatives

Key Responsibilities

Digital Design & Brand Management:

• Design high-quality digital marketing assets using Figma.
• Create social media creatives, banners, brochures, presentations, email templates, and other marketing materials.
• Ensure all visual communications comply with the company's brand identity and guidelines.
• Collaborate with internal stakeholders to produce engaging marketing collateral.

Website Management:

• Update and edit website content regularly.
• Upload blog articles, company news, case studies, and service information.
• Ensure website content remains accurate, current, and SEO-friendly.
• Work closely with developers when technical updates are required.

Email Marketing & Newsletter Management:

• Develop and execute email marketing campaigns.
• Design and distribute newsletters to clients, prospects, and stakeholders.
• Maintain and segment email databases.
• Monitor email campaign performance, including:
• Open Rates
• Click-Through Rates (CTR)
• Conversion Rates
• Bounce Rates
• Optimize campaigns based on performance analytics.

Social Media Management:

• Manage the organization's LinkedIn page as the primary social platform.
• Develop and implement a monthly content calendar.
• Create engaging posts to increase brand awareness and audience engagement.
• Respond to comments and messages professionally.
• Monitor social media trends and recommend innovative content ideas.
• Support the management of other social media platforms where required.

Content Development:

• Write compelling marketing copy for:
• LinkedIn posts
• Website pages
• Email campaigns
• Newsletters
• Promotional materials
• Ensure consistency in messaging and brand voice.

Marketing Analytics & Reporting:

• Monitor digital marketing performance using relevant analytics tools.
• Prepare monthly reports covering:
• Website traffic
• Email campaign performance
• Social media engagement
• Lead generation metrics
• Recommend improvements based on campaign performance.

Brand Promotion:

• Support digital campaigns that promote company products and services.
• Coordinate online promotional activities.
• Identify opportunities to improve online visibility and customer engagement.

Qualifications

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, Digital Marketing, Communications, or any related field.
• 2–4 years of relevant experience in Digital Marketing or Brand Communications.
• Relevant digital marketing certifications will be an added advantage.

Required Skills & Competencies:

Technical Skills:

• Proficiency in Figma (mandatory).
• Website editing and content management experience.
• Experience with email marketing platforms (e.g., Mailchimp, Brevo, HubSpot, or similar).
• LinkedIn marketing and management.
• Social media management tools.
• Basic understanding of SEO.
• Microsoft Office Suite.
• Google Analytics (preferred).

Preferred Candidate Profile:

The ideal candidate should be:

• Highly creative with a strong eye for design.
• Experienced in Figma and website content editing.
• Skilled in email marketing and newsletter campaigns.
• Passionate about digital storytelling and brand building.
• Proactive, innovative, and able to work with minimal supervision.
• Results-oriented with excellent project management skills.

Salary

N300,000 - N350,000 per month. 

Application Closing Date

31st July, 2026. 

How to Apply

Interested and qualified candidates should send their CV to: jobs@structuredresource.com using the job title as the subject of the mail.